The Okhamandal region in Gujarat is a drought prone area. With an average annual rainfall of 8-10 inches, the region is declared a drought zone every third year. With 70% of the village population dependent on agriculture, it becomes imperative that an alternate source of livelihood be promoted to reduce the dependence on agriculture.

Women of Okhamandal are endowed with the talent and traditional skills to make exquisite handicrafts in the typical Okhamandal style. The custom of producing traditional handicrafts for ceremonial functions is widely prevalent amongst the tribes like the Ahirs, the Rabari, the Charan, and communities like the Lohana and the Harijan.

Mirror work, patchwork and embroidery are all a vibrant expression of their way of life, their rituals and their legends.
Handicrafts were identified as a promising means of generating livelihood for hundreds of women in the area.

Tata Chemicals Society for Rural Development (TCSRD) plays a pioneering role in promoting this art. Self Help Groups (SHGs) have been formed in the villages of Okhamandal and the members of these groups are involved in handicrafts production. At present, 450 rural women are benefiting from this programme. They earn an average monthly income of Rs 500- 2500. The handicrafts are promoted under the brand name ‘Okhai’.

The handicrafts project has made a fundamental difference to the lives of rural women. It not only helps the women become wage earners, but also spreads awareness about the traditional crafts of the region, thus helping us preserve a rich part of our national cultural heritage for generations to come.